Our Mission and Vision

Mission: To be the trusted e-tailer for kids’ fashion and accessories that delivers best value for money and is economical for parents.

Vision: To reshape the E-commerce ecosystem by setting the benchmarks for right pricing and great quality and provide Indian manufacturers access to expand their reach and market penetration.

Values: In the world of AI, we strive for TI - Trust and Integrity which are the two basic principles guiding the way we do business and deal with customers.

Our Business: We are your Neighborhood Kid's Fashion Boutique offering carefully curated collections. Our goal is to democratize the E-commerce ecosystem and become the first choice of every parent for all their parenting needs offering fashion and comfort. We align with the vision of the Prime Minister and are “vocal for local” and vow to promote and sell 100% Made in Bharat goods to help local businesses and manufacturers expand their reach and market penetration. We are not a online marketplace; rather we are an online E-tailer and we warehouse all the products listed on our store. This helps us have better control on Pricing, Quality and Delivery. 

We also pledge to keep the pricing right and deliver the best value for money for frugal parenting needs. We achieve this by putting in place stringent quality control processes and standards and by curating only the best collections for your loved ones. We aim to build trust by ensuring every item we list on our website are carefully inspected for any sizing or quality issues and by having an open communication with our customers from time to time.